168: Pitchfork Marketing & Ending the "Anti-Coach Era"
Description
In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting.
If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claims to expose.
This conversation is a must-listen if you've ever thought:
"Am I charging too much?
What if people think I'm a scam?"
"Maybe I should lower my prices so I don't upset anyone."
"I don't want to end up getting canceled."
Steph shares her own costly experience of shrinking back from a $80K job because she fell for this narrative, and why 2026 needs to be the year we stop telling women to stay small.
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